In 2006, the average retail price for electricity was 10.40¢ per Kilowatt hour.1 By May 2018, that price increased to 13.15¢ per Kilowatt hour.2 That’s a 26.44% increase in your electricity costs!With rates rising, how can you stay cool and comfortable in your home and spend less on utility costs? Your answer may rest with new, energy-efficient HVAC equipment and its Seasonal Energy Efficiency Ratio or SEER.Air conditioners and heat pumps are assigned a SEER rating related to the unit’s energy efficiency and performance for cooling. But what exactly is SEER, and why should it matter to you?